Ecommerce Conversations

Ecommerce Conversations

By Practical EcommerceBusiness
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Ecommerce Conversations episodes

  • Hyve Founder: Bacteria Is Helpful for Home Cleaning
    Shreya Patel is a biologist and healthcare administrator who seeks to change how folks clean their home. Products that kill bacteria do more harm than good, she says. And that's why she launched Hyve, a direct-to-consumer seller of household cleaning goods. She says, "Cleaners that kill 99.9% of bacteria leave 0.1% that are likely the most harmful."
    30 min
  • Apparel Merchant Is the 'Godfather of Memewear'
    Ardon Lukas launched Shirtwascash in 2014, having spent several years in corporate finance. He sells t-shirts, hoodies, shorts, sweatshirts, you name it — all printed with cultural memes or images. Some are edgy; all are interesting. He's the "godfather of memewear," according to his LinkedIn profile.
    33 min
  • 'Intrepreneurship' Has Rewards, Says Company Founder
    Bryan DeLuca has a name for folks who build brands within large corporations. He calls them "intrepreneurs." He should know. Having co-founded and then sold a successful ecommerce business, DeLuca worked for a traditional retailer, creating brands within the company.
    29 min
  • Entrepreneur Loses $6 Million, Bounces Back
    Shakil Prasla recently made a big mistake. An astute ecommerce operator and owner, Prasla purchased in late 2020 Covid-related protective gloves at roughly twice the ultimate selling price. His company, Gloves.com, lost $6 million.
    30 min
  • Keyword Sleuthing Propels Niche Publisher
    Content marketing can be difficult. But not for Kyle Boureston. He's an editor and publisher. His company, Boureston Media, runs seven content sites around niches. He's refined his topic selection and production methods over the years to engage visitors from organic search. Boureston's insights can help ecommerce companies improve their content marketing efforts.
    25 min
  • Hustle Exec: Ecommerce Firms Should Acquire Content Providers
    Adam Ryan joined The Hustle in August 2016, four months after its launch. He was a part-time employee responsible for generating advertising revenue. By February 2021, when HubSpot acquired it, he was president. Ryan is now an investor and consultant, advising companies on content strategies that engage prospects.
    29 min
  • Happiness, not Profit, Drives Grasshopper Founder
    Having sold Grasshopper, the virtual phone service, for $175 million in 2015, David Hauser assessed his priorities. Grasshopper was his third launch and exit, following ReturnPath (email services) and Chargify (subscription management). "I decided to optimize for happiness, not for return on capital or profit," he said.
    29 min
  • Entrepreneur's Eczema Inspires New Skincare Company
    Felipe Correa is a pro at product development, custom manufacturing, and logistics. He also knows much about skin lotions, as he had eczema when young. And it's his frustrations with eczema that inspired Goodspread, a direct-to-consumer seller of skincare products that launched on June 7.
    27 min

About Ecommerce Conversations

From the publisher's feed

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.
           
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