Ecommerce Conversations

By Practical EcommerceBusiness

Ecommerce Conversations episodes

February 04, 2022 LiveRecover Founder Sells Company, Buys OrderBump
Dennis Hegstad co-founded LiveRecover, a real-time SMS app, in 2018. He sold the company in 2021. "I became bored," he said. So he purchased OrderBump, a Shopify app for product upsells.
33 min
January 28, 2022 Former Ecommerce CEO Asks, 'What's Next?'
Andrew Faris is a former pastor who migrated to digital marketing. From there he rose to CEO of 4x400, an ecommerce aggregator that once owned seven brands. Having recently resigned from that position, he's now assessing priorities and evaluating his next career move. It's a not uncommon position for many executives and entrepreneurs.
32 min
January 21, 2022 Paid Search Drives Kuru Footwear to 2021 Success
I first interviewed Sean McGinnis for this podcast in November 2020. He had recently arrived at Kuru Footwear, a direct-to-consumer shoe manufacturer, as chief marketing officer. One year later, he's president of the company, and sales are booming.
31 min
January 19, 2022 20 Years in Ecommerce for Miva's CEO
It's been a wild ride for Rick Wilson. He started in ecommerce in the 1990s as a salesman with Miva, the pioneering platform. In 2007 he joined an investor group that purchased the business. Fast forward to 2022 and Wilson is Miva's CEO. He recently completed the company's second capital raise and authored a second book.
22 min
January 14, 2022 TikTok Marketing Is Hard Work
Ryan Magin founded Viral Edits, a video agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The business has grown dramatically. The process is much more difficult than it appears, he says, requiring hours of video watching, editing, and nuance.
32 min
January 07, 2022 'I Like Starting Things,' Says Serial Entrepreneur
Having arrived from Estonia 14 years ago, Peep Laja has launched three companies: CXL for e-learning, Speero for conversion consulting, and Wynter for B2B customer intelligence. "I've always been entrepreneurial," he told me. "I like starting things."
24 min
December 31, 2021 MarketerHire Exec on Freelancers, Content, SEO
Tracey Wallace is a longtime B2B exec and content marketer, having worked at BigCommerce and now, MarketerHire, a marketplace for freelancers. She addresses the post-Covid workforce, the benefits of hiring freelancers, and, yes, how to drive traffic with content marketing.
35 min
December 17, 2021 Subscriptions, Books Drive Man Flow Yoga
In 2012, Dean Pohlman was a collegiate lacrosse player who had taken up yoga. It so improved his on-field performance he began teaching the workouts to teammates. That led to DVD recordings, which led to a YouTube channel. He called it "Man Flow Yoga." Fast forward to 2021, and Pohlman is a global authority on yoga instruction for men.
28 min
December 10, 2021 'Modern Wisdom' Is a Media Sensation
Chris Williamson is a modern-day polymath with a fitting podcast. It's called "Modern Wisdom." Launched in 2018, it's experienced a whopping 30 million downloads across 400 episodes. He told me, "We talk about human nature, marketing, philosophy, life, life hacks, biohacking, fitness, health, pretty much everything."
33 min
December 03, 2021 Barbell Logic Rides Shift to Online Fitness
The pandemic has upended the fitness industry. Having no access to public gyms, millions of folks turned to at-home workouts. According to Matt Reynolds, the founder of Barbell Logic, an online strength coaching company, the shift is permanent. "As the world has opened back up," he told me, "there's been a change of mindset, a paradigm shift in personal fitness training."
37 min

About Ecommerce Conversations

From the publisher's feed

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.

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