Ecommerce Conversations

By Practical EcommerceBusiness

Ecommerce Conversations episodes

June 24, 2022 Lessons from Shopify 2.0 Upgrade, New Theme
Host Eric Bandholz's company, Beardbrand, recently completed a migration to Shopify 2.0 and a new premium theme, the fourth since its inception in 2013. Jenny Durre, Beardbrand's in-house designer, managed the entire 2.0 process — selecting the theme, customizing pages, streamlining the layout, and ultimately going live with the new version. She describes it all in this conversation.

A condensed and edited (for clarity) transcript is at: https://pec-ly.com/?6jBh.
36 min
June 17, 2022 180 Marketing Founder: 4 Buckets to SEO
Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.

Read a condensed and edited (for clarity) transcript at https://pec-ly.com/?6jrc.

34 min
June 10, 2022 PostPilot Is Klaviyo for Postcards
Apple's iOS 14 privacy changes have created a windfall for direct mail providers such as PostPilot. Owners Drew Sanocki and Michael Epstein explain how modern postcard programs mimic email campaigns.

Read a condensed and edited (for clarity) transcript at https://pec-ly.com/?6jhw.
31 min
June 03, 2022 Cocktail Syrup Manufacturer Pivots to DTC
Chris Harrison co-founded Liber & Co., a maker of cocktail syrups, in 2012. The Austin, Texas-based company thrived by selling mostly to bars and restaurants. Then Covid hit.
36 min
May 27, 2022 'Impossible Sleep' Makes Sleep Possible
Joel Runyon launched Impossible, a fitness and performance company, in 2010. The company sells digital training programs, apparel, and nutritional supplements. "Sleep," a powder drink, is the latest. It helps high performers recharge and recover via deep sleeping.
30 min
May 20, 2022 Fed-up Toy Company Responds to Knock-offs
Molson Hart launched Viahart, a manufacturer of educational toys, in 2010, selling mainly on Amazon. The company experienced repeated intellectual property theft, which prompted his launch of a second company, Edison Litigation Financing.
32 min
May 13, 2022 Efficiency Pro: Happy People Are More Productive
Thanh Pham, the founder of Asian Efficiency, a productivity training company, once focused on efficiency to help folks get more done. Then he realized the real driver of productivity is happiness, not time management or focus.
35 min
May 06, 2022 Needing Deodorant, Curie Founder Made Her Own
In 2018 Sarah Moret, an accountant and athlete, couldn't find a suitable aluminum-free deodorant. So she made her own. Fast forward to 2022, and that deodorant business is now Curie, a thriving direct-to-consumer seller of personal care and lifestyle goods.
35 min
April 29, 2022 For Supply.co, EOS Is A-OK
Supply.co, a DTC seller of shaving supplies, endured a tough 2021, as did its founder, Patrick Coddou. By year's end, he was exhausted, burned out. He turned to the Entrepreneurial Operating System, a management framework. The results? "It has changed the company, and it’s changed me."
32 min
April 22, 2022 'Embrace Growth' Is Core to Atlas Staffing
Joshua McKee founded Atlas Staffing 11 years ago. The company now has five locations in the western U.S., serving a light industry niche. McKee advocates core company values and communicates them to his staff. "Embrace growth," his favorite, refers to personal growth, not financial.
32 min

About Ecommerce Conversations

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Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.

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