Ecommerce Conversations

By Practical EcommerceBusiness

Ecommerce Conversations episodes

April 15, 2022 Direct Mail Replaces Facebook for Barbeque Seller
Lea Richards founded Pig of the Month, a DTC seller of barbeque, in 2011. After Apple's iOS 14 privacy change, she shifted to direct mail for customer acquisition — to good results. She explains that switch, the logistics of shipping perishable goods, and more.
29 min
April 08, 2022 Ecommerce Copywriter on Tactics, Tools, More
Christopher Silvestri is an ecommerce copywriter and UX designer who launched Conversion Alchemy, an agency, two years ago. The key to high-converting copy, he says, is researching the target audience. He explains how he does that, including his go-tool tools and common merchant mistakes.
34 min
April 01, 2022 Sutro Pivots from Drinking Water to Swimming Pools
Ravi Kurani is an engineer and former venture capitalist who launched Sutro, a water sensor manufacturer, in 2012 in India. His initial go-to-market strategy failed. So he moved to California, his home, and shifted to measuring swimming pool water from the drinking kind.
30 min
March 25, 2022 'People Development' Drives AppSumo to $80 Million in Revenue
Ayman Al-Abdullah joined AppSumo, the daily deals site for digital goods, in 2015. Annual revenue was $3 million. When he left the company in 2021, revenue was a whopping $80 million. How did he do it? "People development," he said.
35 min
March 18, 2022 For Fragrance One, It's Selling without Smelling
Kamil Banc is co-founder with his brother Jeremy of Fragrance One, a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances. He explains how in this conversation with host Eric Bandholz.
34 min
March 11, 2022 Fox Rocks on LinkedIn
In 2009 Judi Fox began networking on LinkedIn, having lost her job early that year. She now, in 2022, has nearly 39,000 LinkedIn followers. Her business advises companies and professionals on marketing strategies for that platform.
37 min
March 04, 2022 Stryx, a DTC Brand, Prepares Rollout in Target Stores
Jon Shanahan is the co-founder of Stryx, the pioneering direct-to-consumer seller of men's cosmetics. The company is soon to launch its products in 950 Target stores. The decision comes with risks. Shanahan discusses those issues and more with host Eric Bandholz.
30 min
February 25, 2022 Consumers in a Pandemic Need Murphy Beds
In 2015 Brenden Marquardt was a Texas-based investment analyst. He met a homesteader named Lori who made custom Murphy beds, those that fold up in a wall. Marquardt was looking for a side hustle. He acquired her business. Fast forward to 2022, and Lori Wall Beds is an eight-figure direct-to-consumer company.
31 min
February 18, 2022 BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing
Paul Jauregui first appeared on this podcast in 2020, having launched BK Beauty, a direct-to-consumer beauty brand, with Lisa, his wife, the year before. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising. Affiliate marketing is the company's go-to channel.
32 min
February 11, 2022 Solo Brands Founder, Now Wealthy, Reflects
In 2010, Spencer Jan and his brother launched Solo Stove, for camping. Fast forward to 2022 and Solo Stove is Solo Brands, a public traded aggregator of ecommerce companies, which rose from its acquisition of Jan's business. What's it like to watch others run a company he founded? Jan addresses it in this episode.
32 min

About Ecommerce Conversations

From the publisher's feed

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.

•• Listen in as…