Ecommerce Conversations

The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That's a lot of competition. In fact, being competitive on Amazon is exactly what we're going to discuss in this interview. It's with Casey Gauss, co-founder and C.E.O. of Viral Launch, a software and services platform helping brands to source, launch, and succeed on the Amazon marketplace.

The Amazon Marketplace includes nearly 500 million products, from about 2 million sellers, and that's a lot of competition for businesses introducing new products to the marketplace or trying to sell retail products in the marketplace. In fact, being competitive on Amazon is exactly what we're going to discuss with Casey Gauss, co-founder and CEO of Viral Launch, a software and services platform helping brands to source, launch, and dominate on the Amazon Marketplace.

Fast loading web pages are critical for conversions and general worldwide usability. Optimized images can greatly increase page speed. No one is more qualified to address optimized images than Chris Zacharias. He is the founder and C.E.O. of imgix, a real-time image-optimization platform. As an early-day YouTube developer, he created YouTube's HTML5 video player and Feather, an ultra-light version of YouTube that loads quickly in parts of the world with slow Internet connections

By some estimates, more than half of the visitors to an online store will use that store's site search to find products, and hopefully make a purchase. This fact alone makes ecommerce site search important. Since, something less than an effective site search, frankly means that you're failing to meet your customer's expectations. Today we're going to speak to Dr. Amir Konigsberg, the cofounder and CEO of Twiggle, a search engine that helps ecommerce sites, or an ecommerce site search think the way that customers think.

If you want satisfied customers, your business needs to provide a level of perceived service that's greater than your customers' expectations. For ecommerce shipping is customer satisfaction's frontline, and online sellers should aim to meet shoppers' expectations for fast and free shipping.Today we're going to speak to Nathan Jones, the president and CEO of Ship Station, a web-based software solution designed to help ecommerce retailers process, fulfill, and ship their orders.

Many small-to-midsize ecommerce merchants view Amazon as a competitor, albeit one they are force to sell on. Brent Bellm, CEO of BigCommerce, disagrees. He believes Amazon can complement an ecommerce business.

Many merchants view Amazon as a competitor, albeit one they are force to sell on. Brent Bellm, the CEO of BigCommerce disagrees. He believes Amazon can compliment an e-commerce business. He joins us today to explain.

The dominance of Amazon and its marketplace is apparent. What's not so apparent are the counterfeit items that are also sold there. Rob Dunkel, is the founder of a company that uses sophisticated data analysis to identify counter-fit and trademark violators on Amazon and other leading marketplaces.

The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses.We recently spoke with James Thomson, a former Amazon executive, to discuss the Amazon marketplace, the FBA program, and the Prosper Show, a conference founded by Thomson to help Amazon sellers sort through it all.

Without U.S. Robotics, the early-day modem manufacturer, there arguably would not be a World Wide Web. The co-founder of U.S. Robotics, Casey Cowell, joins us to discuss that company, the early-day Internet, and his current entrepreneurial and civic interests.