Many ecommerce merchants sell products from large manufacturers and suppliers. Increasingly, those manufacturers and suppliers also sell the same products. There’s a company, Shopatron, that refers sales from manufacturers’ ecommerce sites to retailers, who then fulfill orders to customers and profit from the sales. The CEO and founder of Shopatron is Ed Stevens, and he joins Practical Ecommerce’s Kerry Murdock.

The adoption of product videos on ecommerce sites continues. Most every merchant, seemingly, can benefit from product videos and we are joined here by a product video expert. He’s Craig Wax, CEO of Invodo, a video company for ecommerce merchants, and he’s here to discuss product videos that convert with Practical Ecommerce’s Kerry Murdock.

Merchants contemplating mobile optimized ecommerce sites should also consider specialized mobile site search. SLI Systems is a leading provider of ecommerce site search solutions, and that company has just launched a mobile search option. Shaun Ryan is the CEO of SLI Systems, and he’s here to discuss specialized mobile site search with Practical Ecommerce’s Kerry Murdock.

Mobile commerce is coming. Many merchants, both large and small, are contemplating their mobile commerce strategies, and one merchant that has just launched a mobile version of its ecommerce site is ThePopcornFactory.com. The person responsible for marketing that company and that site is Tom Russell. He’s senior vice president for the parent company of ThePopcornFactory.com, and he joins Practical Ecommerce’s Kerry Murdock.

The notion of adding additional revenue to an ecommerce business presumably appeals to merchants. And, increasingly, one way to do that is with the use of subscriptions. Amazon Prime may be the best example of a merchant selling subscriptions, but there are many ways smaller merchants can do it, too. To discuss the possibilities of subscription revenue, we welcome Massimo Arrigoni, the CEO of Early Impact, which has just launched a new hosted subscription management platform. He joins Practical Ecommerce’s Kerry Murdock.

The lack of capital can prevent an ecommerce business from growing. But many merchants are unsure as to how to obtain capital, or how the funding process works. Our guest today has raised many millions of funding dollars over his career, most recently with RatePoint, the reputation management firm. He’s Neal Creighton, RatePoint’s co-founder and CEO, and he joins us to explain the funding and venture capital process. He speaks with Practical Ecommerce’s Kerry Murdock.

Every ecommerce site has a web host. Some are hosted by shopping cart providers; others are hosted by third-party companies. And increasingly, many are hosted by cloud providers, where bandwidth and usage can adjust with the seasonal needs of a site. Our guest today has recently switched the hosting of her ecommerce site to the cloud environment. She’s Theresa Fox, managing director with SoundsTrue.com, a publisher of products and services that encourage spiritual development. She joins Practical Ecommerce’s Kerry Murdock.

Ecommerce merchants are innovators. And many in that industry continually find new and better ways to sell products online. One of those companies is Spotlight Retail, an ecommerce firm with 30 niche websites. Its new “Spotlight Visualizer” enables consumers to see how an item will look, in consumers’ own environments, prior to purchasing it. John Montague, the founder and owner of Spotlight Retail, is here to discuss it with Practical Ecommerce’s Kerry Murdock.

Financial management is critical to ecommerce companies. But the tools to manage financial matters vary, and many of them don’t automatically integrate with a merchant’s ecommerce site, making the financial tracking and reporting process even more burdensome. To help us understand financial management for ecommerce firms, we are joined by Jim McGeever, chief operating officer for NetSuite, the hosted, all-in-one ecommerce and management platform. He speaks with Practical Ecommerce’s Kerry Murdock.

Comparison shopping engines can drive traffic to an ecommerce site. But there are over 120 such engines, and how to decide which of them to use–and whether to use them at all–is our topic today. We are joined by an expert in comparison shopping engines and a pioneer in ecommerce generally. He’s Scot Wingo, CEO of ChannelAdvisor, an ecommerce software and service provider. He speaks with Practical Ecommerce’s Kerry Murdock.