Welcome to Episode 4. of  Growing Ecommerce. Today Mike is joined by his colleague Mark Haupt, smec`s UK commercial director. He brings years of online retail experience in several different contexts to the table  as he talks to Mike about the Post Brexit, post - pandemic economic situation in the UK, how Google's Performance Max has landed with the UK market, the increasing allure of Microsoft ads and the agency in-house relationship.  

Join Mike and learn more about the paid marketing in the UK .

1. The big picture - 4:15
2. PMax in the UK - 13:20
3. Microsoft and AI content - 28:00
4. In House vs Agency  - 34:25