Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.

Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of customer personas, and Kajetan shares a lot of great tips!

Way back in episode 255, we caught up for the first time with Simon Driscoll from UXB Skincare.

Simon’s back to update us on how he’s navigating the growth of his eCommerce startup store.

In our first catch up with Simon he talked about his journey so far, and his plans for Q1.

Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin. The business runs on a Shopify store and mostly sells to the UK.

This time we're chatting about Facebook Ads, Social proof and testers, AOV, Klaviyo and Abandoned baskets.

Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We talk LTV, data visualisation and making your business more data focused. Some awesome tips in here too.

Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The new version doesn't go live until August - so I'm chatting with Mark about how they've made these big decisions, and the complexity of making it all happen in a big business.

In this episode just like last time we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.

Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.

Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!

Well in March the Audiobook version FINALLY went live.

To celebrate I’ve picked 3 of the Marketing Maxims from Part 4 to share with you.

I’ve picked them because each shares a tactic or an idea that will help you with every piece of marketing you’re doing.

We’re starting with my Promotional Golden Rule.

Then moving into some copy writing and content tips that will help you to drive sales without giving away margin.

Finally the Keep Optimising chapter!

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You can get the full audiobook right now on all good audiobook platforms including Audible:

• Audible USA
• Audible France
• Audible Germany
• Audible UK

And lots more:

• Amazon
• Google Play
• Apple
• Scribd

It’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas.

If you’re not yet sure you want to invest in the whole book then head to eCommerceMarketingBook.com to take the free crash course – 2 chapters with video and audio guides too.

In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website.

Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the world.

Thank you to all of you who’ve bought it, read it, reviewed it on Amazon and used it to help you build your business!

Well in March the Audiobook version FINALLY went live.

(Why it’s taken so long is a story that’s almost as boring to tell as it was frustrating to live through – so I’m not going to bore you with it!) Suffice to say – it’s now available!

So to celebrate that in this episode rather than an interview I’m bringing you a Chapter of the audiobook.

You can hear the whole of Part 1 The Customer MasterPlan Model.

I’ve picked this section to share with you because I think it’s one of the most helpful sections of the book – it takes you through my Customer MasterPlan Model and how you can use it to improve your marketing.

It works for businesses of all shapes and sizes – so I think you’re going to find it very useful too.

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You can get the full audiobook right now on all good audiobook platforms including Audible:

• Audible USA
• Audible France
• Audible Germany
• Audible UK

And lots more:

• Amazon
• Google Play
• Apple
• Scribd

It’s called eCommerce Marketing: How to Get Traffic that Buys to your website and it’s by me Chloe Thomas.

If you’re not yet sure you want to invest in the whole book then head to eCommerceMarketingBook.com to take the free crash course – 2 chapters with video and audio guides too.

In next week’s episode I’ll be...

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Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about! We talk about how to set up your business to sell for the maximum amount, and why who you choose to help you broker the deal can make a huge difference to your payout. Chris also shares lots of tips and tactics from his years in eCommerce and selling on Amazon.

Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 orders a month, and have sold over 100,000 products direct to consumer as well as though wholesale to retailers such as Selfridges and urban outfitters. They’ve also worked with the Wales International Rugby Team and West Ham Utd Football club to improve player gameday performance.

Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. The group includes the eCommerce business Jersey Beauty Company – which went online in 2006 and since then they have achieved global sales of $75million, that’s over 7 million products shipped.