Ecommerce Playbook: Numbers, Struggles & Growth

By Common Thread CollectiveBusiness

Ecommerce Playbook: Numbers, Struggles & Growth episodes

January 09, 2025Why Product Development is the Future of Ecommerce Growth
Discover why product development is the ultimate growth engine for ecommerce brands in today’s competitive market. In this episode of the Podcast, we talk how creative, story-driven product development can fuel demand, elevate your brand, and revolutionize your marketing strategy.

Learn how innovative ideas, like turning a baseball sliding mitt into a Christmas stocking, or creating custom braces for a soccer star, create buzz, drive engagement, and build lasting connections with customers. We’ll explore the power of aligning product, story, and cultural moments to maximize ROI—not just in sales but in brand credibility and customer loyalty.

Key Takeaways:
Why storytelling and product innovation are critical to long-term success
Real-world examples of brands turning unique ideas into marketing wins
How investing in product-driven marketing can supercharge your ad efficiency

Show Notes:
Talk to an expert and see SARAL in action - https://bit.ly/4gN6Nbo
Explore the PROPHIT System: profitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
30 min
January 07, 2025Brands That Win in 2025 Will Do THIS (Are You Ready?)
What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. In this video, we dive deep into the key elements that the most successful brands are mastering to dominate the ecommerce landscape this year.
From crafting compelling brand stories to building cohesive marketing plans, we’ll show you how to connect your creative vision with measurable business outcomes. Winning in 2025 isn’t just about having a great product—it’s about creating a brand narrative that resonates deeply with your audience, shows up consistently across all channels, and drives demand like never before.
You’ll also learn:
Why most brands fail to tell a cohesive story and how to fix it

The importance of aligning your marketing and financial plans

Real-life examples of brands like Born Primitive and True Classic that are redefining success

How to build a marketing calendar that saturates your audience with the right message

Why marketing leadership is more critical than ever in 2025
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20.

Explore the PROPHIT System: profitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

The Mark of a Maker: https://www.youtube.com/watch?v=YD2oUqk3abo
44 min
December 23, 202425 Predictions for Ecommerce in 2025
Get ready for 2025 with 25 bold predictions for the future of ecommerce! From the rise of AI in media buying to the transformation of product development into the ultimate growth strategy, this episode dives deep into the trends and changes set to reshape the industry.
Learn why automation will dominate, what threatens Shopify, and how brands can stay ahead in an increasingly omni-channel world. Whether you're a marketer, entrepreneur, or ecommerce enthusiast, these insights will help you prepare for the challenges and opportunities of the coming year.
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20.

Full 25 predictions list: https://x.com/TaylorHoliday/status/1869774814543532131

Explore the PROPHIT System: profitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
34 min
December 17, 20242025 Ecom Planning: The Framework That Could 10x Your Profit
This episode is brought to you by: Finaloop: https://www.finaloop.com/
Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the PROPHIT System – a proven framework designed to help ecommerce brands create accurate, data-driven financial and marketing plans.
Discover how to:
Bridge the gap between what’s likely to occur and what you want to occur.

Align your financial plan with your marketing strategy for predictable growth.

Avoid the common pitfalls of "hope-based" forecasting.

Build realistic goals that challenge and inspire your team without leading to burnout.
Whether you’re a CEO, head of marketing, or finance leader, this system will help you optimize every dollar spent and drive profitable, sustainable growth. Watch as we break it down step-by-step, using real data and actionable insights!
Show Notes:
Explore the PROPHIT System: profitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
1 hr 13 min
December 10, 2024Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Discover the ultimate tool for optimizing your ecommerce ad budgets! In this episode, we introduce PAM—the Profit Allocation Model—a game-changing framework developed by the experts at Common Thread Collective. PAM isn’t just a tool; it’s a revolutionary system that ensures your ad spend is perfectly aligned with your profitability goals.
We’ll walk you through how PAM simplifies complex decisions about total budget allocation, channel-level distribution, and campaign-specific targets. Learn why incrementality is the gold standard for measurement and how PAM connects business objectives to actionable insights for Meta, Google, and beyond.
If you’re tired of guessing where to allocate your ad spend, PAM is here to do the heavy lifting. Tune in to see how this innovative model is transforming ecommerce growth strategies for brands of all sizes.
Ready to let PAM guide your business to success? Visit https://prophitsystem.com/ to learn more.
Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20.

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
39 min
December 05, 2024Unlocking Profit: The Hardest (But Most Important) Part of Scaling
Scaling your ecommerce business is exciting—but are you unknowingly leaving profit on the table? In this episode of the Playbook Podcast, Richard and Taylor dive into the hardest (but most critical) part of scaling: achieving clarity and alignment around your financial metrics.
Discover why the Prophit System is the ultimate tool for cutting through chaos, unifying your data, and driving bottom-line growth. We explore:
The hidden complexities of revenue definitions.

Why contribution margin is the real metric you should focus on.

How messy data and conflicting definitions can derail your decision-making.
Ready to start planning your most successful year yet? Click here to learn more about how Common Thread Collective can help: https://prophitsystem.com/
Show Notes:
Get funding with Clearco - https://bit.ly/40MtSpB

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
25 min
December 03, 20242025 Starts Here + BFCM Data You Need to See
Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of ecommerce! In this episode of the podcast, Richard and Taylor discuss early BFCM data, revealing surprising growth trends, shifting customer behaviors, and what it all means for your 2025 strategy.
Here’s what we cover:
How BFCM sales are evolving and what to expect in December

Key insights on new vs. returning customer revenue trends

Why 2025 is shaping up to be the year of great planning

Tips for creating a winning omni-channel marketing strategy

Exclusive insights from the CTC Profit System
Ready to start planning your most successful year yet? Click here to learn more about how Common Thread Collective can help: https://prophitsystem.com/
Show Notes:
Get funding with Clearco - https://bit.ly/40MtSpB

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
18 min
November 26, 2024FINAL WARNING: Your Black Friday Strategy is Missing THIS!
Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5 MUST DO strategies to dominate the busiest shopping season of the year.
What You'll Learn:
How to craft the perfect Black Friday offer that stands out in a crowded market.

Why you MUST adjust your ad spend—and which platform will deliver the biggest ROI.

The critical importance of raising your AMER target and how to do it right.

Creative tips to maximize performance on Meta (and beyond!).

Why sending MORE emails than ever before could be your secret weapon.
Don’t wait! Implement these strategies TODAY to avoid leaving revenue on the table this holiday season.
Show Notes:
Get funding with Clearco - https://bit.ly/40MtSpB

GET $100 OFF AN ADMISSION MEMBERSHIP - https://www.youradmission.co/?ctc

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
29 min
November 21, 2024The Truth About AppLovin: Should You Shift Your Budget NOW?
Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good as Facebook Ads—if not better—this mobile in game ad platform has quickly become the talk of the industry. But is it worth your time, energy, and budget? In this episode of the Ecommerce Playbook Podcast, Richard and Taylor pull back the curtain on the hype surrounding AppLovin and reveal what’s really happening behind the scenes.
Here’s what we cover:
Why AppLovin is gaining attention: From its rapid growth to its ability to rival Meta Ads, find out what’s fueling the buzz.

The results we're seeing so far: Learn how some brands are achieving Meta-level ROAS and scaling their campaigns.

AppLovin's unique advantages: 7-day click optimization, no need for new creatives, and access to untapped high-value audiences.

Where skepticism remains: Can AppLovin sustain its early success? What happens when competition ramps up?

Our recommendations: How you can test this platform with minimal risk, just in time for Black Friday.
If you’re wondering whether this platform can transform your ecommerce growth strategy, this is a must watch. Plus, we share actionable tips on how to test AppLovin now—including how to take advantage of their free ad credit offer—and what metrics to look at to gauge success.

Show Notes:
The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
18 min
November 19, 2024Is This the Beginning of a DTC Comeback?: State of the Industry
Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Steve, Jeremiah, and Yarden as they break down October’s key data trends, highlight growth opportunities, and share surprising insights about ad performance, consumer sentiment, and what it all means for Black Friday and beyond.

In this episode:
Why DTC growth for seven figure brands has stagnated.

The latest on ad performance for Meta, Google, and TikTok.

Everything you need to know about AppLovin: the new ad network taking ecommerce by storm.

Insights into consumer spending habits and rising discount rates.

Why consumer optimism about the economy might shake up your holiday sales strategy.
PLUS: Get a sneak peek of our upcoming special report on AppLovin and why every DTC marketer needs to pay attention!

Show Notes:
Go to https://your.omnisend.com/CTC to 20% off your first 3 months with code CTC20.

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm
30 min