This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads.

It’s not always a traffic problem.

It’s usually a revenue per visitor problem.

Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and growth.

In this episode:

What revenue per visitor actually means

How it directly impacts your ROAS and ad performance

Why is the conversion rate alone is misleading

The relationship between AOV, conversion rate, and revenue per visitor

Why your ads might not be the real problem

The easiest lever to improve revenue per visitor quickly

Real examples of how improving this metric changes everything

Why most ecommerce stores are under-optimised

Fix this one number, and your entire store performs differently.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book