Most ecommerce brands think that more products mean more sales.

Usually, it means more complexity, more stock problems, more cash tied up, and worse performance.

In this episode, Mark and Ian unpack one of the biggest truths in ecommerce growth:

A small number of products usually drive the vast majority of the revenue.

They break down:

Why 20 percent of your SKUs often drive 80 percent of your sales?

Why adding more products can actually slow down growth

How too much range creates stock headaches, ad inefficiency, and wasted cash

What Bedding Envy taught them about white sheets, bestsellers, and running out of the products that matter most

Why narrower ranges with deeper stock often scale better than huge catalogues

How Google and Meta behave when your revenue is spread too thinly across too many products

Why “more choice” online does not work the same way it does in retail stores

The difference between recruitment products, add-on products, and dead-weight SKUs

This is a big one.

Because a lot of ecommerce owners are not short of products.

They are short of focus.

If your range is getting bigger, but your growth is getting harder, this episode will explain why.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book