Sign up to save your podcasts
Or
Share Ecommerce: The Metrics That Mislead Ecommerce Brands
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ecommerce: The Metrics That Mislead Ecommerce Brands
In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth.
If you’ve ever asked, “Why isn’t my store growing despite great metrics?”, this is the episode for you.
📈 Key topics covered:
•Why high conversion rates can signal stagnation,
•The truth about blended ROAS and SEO dominance,
•Facebook Ads’ 1-day view trap,
•How bad bounce rate data can fool you,
•Why chasing high ROAS can hurt your bottom line
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
View all episodes
By The Hammersley Brothers
5
11 ratings
In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth.
If you’ve ever asked, “Why isn’t my store growing despite great metrics?”, this is the episode for you.
📈 Key topics covered:
•Why high conversion rates can signal stagnation,
•The truth about blended ROAS and SEO dominance,
•Facebook Ads’ 1-day view trap,
•How bad bounce rate data can fool you,
•Why chasing high ROAS can hurt your bottom line
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
More shows like Ecommerce: The Hammersley Brothers Ecommerce Podcast
View all
The Digital Marketing Podcast
114 Listeners
The Martin Lewis Podcast
48 Listeners
The Property Podcast
63 Listeners
Shopify Masters
375 Listeners
Perpetual Traffic
748 Listeners
Founders
1,906 Listeners
The Diary Of A CEO with Steven Bartlett
7,087 Listeners
The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
877 Listeners
My First Million
2,624 Listeners
James Sinclair's Business Broadcast
5 Listeners
The High Performance Podcast
629 Listeners
Chatabix
200 Listeners
OPERATORS
45 Listeners
The Rest Is Entertainment
813 Listeners
Shut Up and Ride
27 Listeners