Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: The Stock Mistake Killing Your ROAS

Listen Later

If your best products are out of stock, your ads are going to struggle.


It does not matter how much product you have sitting in the warehouse.


If the products that actually drive new customer sales are missing, performance gets hit hard.


In this episode, Mark and Ian continue their 80:20 conversation and dive into one of the most overlooked parts of ecommerce growth:


Stock.


They break down:

  • Why do some products matter far more than others
  • How a few key SKUs often drive the majority of revenue
  • Why stock depth beats endless product range
  • How being out of stock on the wrong products can wreck your conversion rate and ROAS
  • Why are first-time customer products especially important
  • How Google and Meta behave when the core products are missing
  • Why do many brands spread budgets across far too many SKUs
  • What happens when businesses try to use weaker products to make up for missing bestsellers
  • Why adding more categories often creates more problems, not more growth
  • How to think more clearly about stock rotation, product focus, and scaling profitably


    • The truth is simple:


    Most ecommerce brands are not short of products.


    They are short of the right stock in the right lines at the right time.


    If you want to scale without wasting money, this episode is worth watching.

     

    P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

     

     

    1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

     

    2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book


    3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

    ...more
    View all episodesView all episodes
    Download on the App Store
    Ecommerce: The Hammersley Brothers Ecommerce PodcastBy The Hammersley Brothers
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    1 ratings

    More shows like Ecommerce: The Hammersley Brothers Ecommerce Podcast

    View all
    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,842 Listeners

    The Foundr Podcast with Nathan Chan by Foundr Media

    The Foundr Podcast with Nathan Chan

    576 Listeners

    Capitalism.com with Ryan Daniel Moran by Capitalism.com

    Capitalism.com with Ryan Daniel Moran

    727 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    378 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    594 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,876 Listeners

    The Russell Brunson Show by Russell Brunson | YAP Media

    The Russell Brunson Show

    921 Listeners

    The Product Boss with Jacqueline Snyder by Jacqueline Snyder

    The Product Boss with Jacqueline Snyder

    886 Listeners

    My First Million by Hubspot Media

    My First Million

    2,660 Listeners

    James Sinclair's Business Broadcast by James Sinclair

    James Sinclair's Business Broadcast

    6 Listeners

    The High Performance Podcast by High Performance

    The High Performance Podcast

    575 Listeners

    The Marketing Millennials by Daniel Murray

    The Marketing Millennials

    154 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    359 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    49 Listeners

    Do This, NOT That: Marketing Tips with Jay Schwedelson by GURU Media Hub

    Do This, NOT That: Marketing Tips with Jay Schwedelson

    1,003 Listeners