Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: Your First-Time Offer Sucks (Here’s How to Fix It)


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This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.

 

We're kicking off with the most important one — and the one most brands get wrong:

 

👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time.

 

If your offer is just “10% off your first order,” and you’re wondering why your ROAS is falling off a cliff… this is for you.

 

Inside, we break down:

 

  • Why the job of the recruitment offer isn’t to make profit — it’s to create momentum
  • How to structure offers that lift AOV without tanking conversion rate
  • Real examples from wine brands, supplement kits, and BOGOFs that crushed it
  • Why you should stop giving your customers too many choices
  • How to spot when your order value is the real problem (not your ads)
  •  

    This episode is all about removing friction, getting the sale, and setting up a second one.


     

    P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

     

     

    1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

     

    2. Grab a copy of our book - https://book.hammersleybrothers.com/


    3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786




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    Ecommerce: The Hammersley Brothers Ecommerce PodcastBy The Hammersley Brothers

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