David Senra: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday

---------

Ed Catmull is the co-founder of Pixar and the former president of Disney Animation.

He grew up in 1950s Utah wanting to animate for Disney. Convinced he couldn't draw well enough, he studied physics and computer science at the University of Utah instead, landing in one of the great talent incubators in computing history. In 1972, he animated his own left hand—one of the first 3D computer renderings ever made. Since childhood he had carried a single ambition: to make the first feature film animated entirely by computer. Reaching it took more than 20 years.

George Lucas hired Catmull in 1979 to build a computer division at Lucasfilm. When Lucas needed cash, Steve Jobs bought that division in 1986 for $5 million and spun it out as Pixar. For years it sold imaging computers and lost money while Catmull and John Lasseter made short films to keep the dream alive. Jobs sank roughly $50 million of his own money into it. In 1995, Pixar released Toy Story, the first feature animated entirely by computer, and went public days later. Finding Nemo, The Incredibles, WALL-E, and Up followed. Disney bought Pixar in 2006 for $7.4 billion and put Catmull in charge of both studios; he revived a faltering Disney Animation with films like Frozen.

Catmull cared about the conditions that let creative work survive its own fragility. Every original idea, he argues, starts out ugly and broken, and management exists to protect it long enough to get good. At Pixar that meant the Braintrust: a room where directors got blunt feedback with no authority attached and the conversation stayed on the problem, never on who was right. He laid it all out in Creativity, Inc.

Show notes: https://www.davidsenra.com/episode/ed-catmull

Made possible by

Ramp: ⁠https://ramp.com

AppLovin: https://axon.ai/senra

Deel: https://deel.com/senra

Chapters

(00:00:00) Most Companies Are Full Of Shit

(00:04:28) The Brain Trust Mechanism

(00:10:13) Why Steve Jobs Was Banned From The Braintrust

(00:17:48) Your Job Is To Manage The Dynamics

(00:23:27) Betting The Company On Toy Story

(00:24:35) Engineering Eisner's Worst Nightmare

(00:36:51) Bob Iger's Crappy Hand

(00:38:44) Why Disney Never Asked What Pixar Was Doing

(00:43:48) Take The Hard Problem

(00:44:38) The Director Can't Lose The Team

(00:48:48) Quality Is The Best Business Plan

(00:52:32) What Walt Disney Taught Him

(00:59:25) George Lucas And The Motion Blur Problem

(01:08:48) Now What's The Point Of My Life

(01:13:31) How Much Of This Was Me

(01:16:10) George Lucas Wanted The Whole Industry Healthy

(01:25:11) Refusing To Let Anyone Feel Second Class

(01:32:38) The Truck In The Building

Learn more about your ad choices. Visit megaphone.fm/adchoices