In a world full of noisy and noble tasks there is essentially one big question: is everything that NEEDS to get done in your business currently getting done? 

There are certain tasks that are nice to do aka noble, and they will move the needle forward. Thee are certain tasks that are noisy, and nothing will really be moved forward or backward (maybe sideways though?) if you engage in them. 

But then there are the non negotiable tasks. Tasks like closing the week, closing the month, profitability, invoicing, quoting, scheduling, taking phone calls, returning phone calls, hiring, and so on. Put really simply, if these tasks don’t happen, then the business has only so long before it will fail. 

So if the good, noble and noisy tasks are getting accomplished BEFORE the non negotiable tasks, then there is a serious problem that needs to be fixed asap. 

So what can you do about it? 

Write out the non negotiables, write out who is doing them now, write out who will be doing them in the future, and then make sure they get done. 

As 50 cent so eloquently puts it, get non negotiable or die tryin’. 

Enjoy the pod xx