I was having a couple of beers the other night around a fire with my friend Dave. 

He asked me “what’s your ICP?” 

I replied by asking “what’s an ICP?”

Then he said “an ICP is your ideal customer profile”. 

Oooohhhhhhh, a GYM! (lol and Simpsons reference incase you have been living under a rock omg). 

In this episode we talk about your ideal client, or ICP as Dave likes to say. 

Starting out in this new financial year it’s good to ask yourself if you are working for, and working with, the right people. 

Enjoy the pod xx