“We at the hotel motel holiday iinnnnnnnnn”. 

While some of us (ok ok mainly just me) are learning that this in fact a Pitbull song, the rest of us (ok ok maybe everyone) will be wondering what on earth does Pitbull, hotels, motels and holiday inns have to do with your electrical business? 

It is, in fact, a good question. 

Recently I was at our local show. It was pretty much an all out carny affair full of luxury items (nay, the necessities) like dodgem cars, fairy floss and hotted up V8 tractor races. You know, all the classics. 

While taking my boys on the dodgem cars the lyrics of this 2009 classic song rang loudly in my ears…

“Forget about your boyfriend and meet me at the hotel room”. 

“WE AT THE HOTEL MOTEL HOLIDAY INNNNNNNNNN”. 

Now it’s in your head. You’re welcome. 

But it got me thinking… 

Sometimes in business we can get caught up treating new clients and new staff really well, all the while not offering the same level of service or availability to our existing clients. 

If a new client calls, or wants changes, or challenges a price, sometimes the answer can be “yeh sure no problem let me look into it!” 

If an existing client calls, or wants changes, or challenges a price, sometimes the answer can be “omg this client is sooooo annoying and hard to deal with!” 

So what’s the answer? 

Treat everyone like you’re quiet. Treat everyone like you need them. Treat everyone like you value them. 

Summed up? Treat everyone as you would want to be treated. 

It’s the only way to please the trade gods. 

Enjoy the pod xx 

Keywords

marketing, client relations, staff retention, supportive environment, business success

Summary

This conversation delves into the critical aspects of marketing and client relations, emphasizing the importance of effective communication and support within a business. It highlights how the quality of interactions, both with clients and staff, significantly impacts overall success.

Takeaways

The marketing product includes all touch points made with clients.

Staff retention is crucial for business success.

Clients must feel valued to maintain relationships.

Effective communication is key in client interactions.

Onsite work is less impactful than offsite handling.

A supportive work environment enhances staff happiness.

Clear expectations lead to better client satisfaction.

Invoices and progress claims should match client expectations.

Happy staff contribute to better client experiences.

Business success is rooted in strong relationships.

Titles

The Power of Effective Marketing

Building Strong Client Relationships

Sound bites

"The variation matches what I said it's gonna be."

"The clients feel valued."

"The staff members feel happy and supported."

Chapters

00:00 Introduction and Context

00:43 Holistic Business Approach