Back on the lounge today we have Brandon Willington from WhereU. 

Brandon is an absolute legend and I love how he goes about things. 

We have used (and still use) the WhereU product and honestly, I can’t speak highly enough of it. 

The growth trajectory of their business is a true testament to their unwavering dedication to product development, hiring a great team + creating (and continually refining) a great customer experience. 

We chat through his newly built bat cave, growth, numbers, product development, what winning looks like, testimonials, sales, objections, dealing with online haters and much more. 

Enjoy the pod xx 

Keywords

entrepreneurship, digital marketing, business growth, awards, criticism, product development, coaching, mindset, social proof, business foundations

Summary

In this conversation, Brandon Willington discusses his journey as a digital marketing entrepreneur, including his recent recognition as Young Entrepreneur of the Year. He shares insights on the importance of credibility, dealing with criticism, and the evolution of his business product. The discussion also covers the significance of foundational work in business growth, the impact of testimonials, and practical advice for entrepreneurs navigating growth stages.

Takeaways

• Winning awards can significantly boost credibility.
• Social proof is essential in overcoming skepticism.
• Personal experiences shape entrepreneurial journeys.
• Growth requires a solid foundation before scaling.
• Feedback loops are crucial for product development.
• Limiting beliefs can hinder business growth.
• Decisions should be based on data, not emotions.
• Testimonials can address common objections in sales.
• Planning for 10X growth can simplify scaling.
• Building a supportive community enhances product value.

Titles

• From Entrepreneur to Award Winner: Brandon Willington's Journey
• The Power of Credibility in Business

Sound Bites

• "It's all about social proof"
• "10X is easier than 2X"
• "We hit 1 million in sales this month"

Chapters

00:00 Introduction and Background of Brandon Willington

02:39 The Impact of Awards on Business Credibility

05:46 Handling Criticism and Building Resilience

08:57 The Importance of Product Foundations

11:57 Growth Strategies and Feedback Loops

14:58 Scaling and Overcoming Limiting Beliefs

17:47 Testimonials and Addressing Objections

20:48 Advice for Business Growth and Decision Making