On this episode of the pod we have Sam Ackland from Alpha Tradie, Build Clean + Delta Temp. 

Sam and I have been back + forth over online sorcery (aka insta DM’s) over the past few months and we felt it was about time to jump on a pod and hang out for an hour or so. 

We discuss branding, marketing, organic content, product, charge out rates aka the age old debate of “$120+ per hour” (lol), the coaching industry, accounting, finances, company culture, raising up people from within plus much more. 

For me personally this was a huge step forward in bringing the coaching industry a little bit more together and breaking down my insecurity of having one of our “competitors” on the pod. 

Hope you enjoy xx 

Keywords

organic content strategy, brand building, key person of influence, team representation, finished product

Summary

In this conversation, Sam from Alpha Tradie discusses the importance of an organic content strategy centred around the concepts of head, heart, and hands. He emphasises the need for authenticity in branding and the significance of showcasing real people and finished products rather than resorting to gimmicky viral content.

Takeaways

• Focus on authentic content rather than viral trends.
• Position yourself as a key person of influence.
• Showcase your team to build trust.
• Highlight your finished products in your content.
• People connect with real individuals, not just brands.
• A curated feed should include real people.
• Avoid gimmicky content that doesn't represent your brand.
• Engage your audience with relatable content.
• Balance head, heart, and hands in your strategy.
• Content should reflect your brand's true identity.

Titles

• Mastering Organic Content Strategy
• Building Your Brand with Authenticity

Sound Bites

• "Don't try and create the viral bullshit."
• "How do you position yourself as a key person of influence?"
• "People buy from people."

Chapters

00:00 Introduction to Family Life and Business Ventures

00:26 Navigating Business Challenges and Growth

00:50 The Importance of Apprentices and Team Dynamics