In this episode of the Healthy, Wealthy and Smart podcast, host Karen Litzy welcomes Elizabeth Chabe, MBA, MS, CEO of High Touch Group and author of "The Giant's Ladder, The Science Professional's Blueprint for Marketing Success." Elizabeth shares her expertise in marketing within the science and technology sectors, particularly focusing on biotech and MedTech. She discusses the challenges faced by innovators in getting their ideas noticed and provides insights on how to market groundbreaking work effectively. Listeners will gain valuable strategies for building brand awareness and achieving market traction, making this episode a must-listen for health and wellness professionals looking to amplify their impact. Join Tara and Elizabeth as they explore the intersection of science, storytelling, and strategy in marketing.

Time Stamps: 

[00:01:43] Marketing strategies for science professionals.

[00:04:33] CRISPR and corporate strategy.

[00:10:58] Fractional wet lab space.

[00:12:08] Storytelling in scientific marketing.

[00:15:50] Founders and product-market fit.

[00:19:24] Selling scientific products effectively.

[00:25:20] Business strategy vs. marketing gloss.

[00:29:43] Science marketing for founders.

[00:34:40] Marketing strategies for researchers.

[00:38:04] Philanthropic support for dog rescue.

[00:39:19] Importance of mission in business.

More About Elizabeth: 

ELIZABETH CHABE (MBA, MS) is an author, entrepreneur, and recognized strategic marketing consultant for science, engineering, and technology organizations. Her work has been featured in The New York Times, Popular Science, Entrepreneur, CNBC, Composites World, and 360Dx, among others. 

 As the founder and CEO of High Touch Group, Elizabeth oversees a team that develops marketing and PR strategies for advanced science, engineering, and technology organizations. Through High Touch Group’s holistic, comprehensive marketing services, clients generate more leads, drive revenue, and elevate their brands into the global B2B space.  Her work as a strategic consultant has been instrumental to biotechnology, energy, advanced materials, advanced manufacturing, robotics, and automation companies. 

Since her first business venture at the age of nine, Elizabeth has built and overseen countless successful research programs and marketing teams. As the former senior manager of digital and strategic marketing at the Jackson Laboratory (JAX), she developed the marketing strategies for its mouse model portfolio, model generation (CRISPR), and in vivo contract research services.  Prior to joining JAX, she oversaw global communications for the Advanced Structures and Composites Center in Maine. There, she managed projects including the center’s offshore wind research program, the largest research and R&D program in Maine’s history. 

Since 2018, Elizabeth has been a governor-appointed director of the Maine Venture Fund. 

An inveterate traveler, she splits her time between the US and developing world communities. She currently resides in Mexico with her husband and rescue dogs. 

Resources from this Episode:

July 17th Jane Q&A Webinar

High Touch Group

Elizabeth’s Website

Elizabeth on LinkedIn

Giant’s Ladder Book

 

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