Email marketing may seem like an old school way of communicating with your clients and potential clients, but it is alive and well in 2022 more than ever. Trends show that following the pandemic, customers EXPECT companies to increase their digital initiatives and presence, and email marketing is the perfect way for salons to connect with their customer base.

Email addresses are worth their weight in gold, and we want to make sure that we give you the tools to start your own email campaign or optimize your existing email game plan! In this S.O.S Digital Debrief, Scott and Sarah go breakdown the basics of email marketing and how to effectively implement it in your salon's digital marketing strategy!