It seems everyone has just discovered their email database. But what if you want to connect with your customers in a more personal and more relevant way than simply saying "this is what we're doing about Covid-19"? In this episode I'm joined by Sarah McIntyre, digital marketer and email marketer. Together we explore; - the importance of building a community away from the changing sands of social media (ie via your email database) - ways you can genuinely connect and help your customers during this time - why understanding your customer is pivotal to every piece of content you produce - how to get people to look at your emails, open them and click through to purchase

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