After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last time we’ve offered it, how we plan email campaigns to maximize revenue, and how the scope of email marketing can — and should — expand beyond retention.
 
Show Notes:
<ul>
 <li>Get started with CTC’s Prophit System <a href="https://commonthreadco.com/pages/ecommerce-strategy">here</a>.</li>
 <li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com">podcast@commonthreadco.com</a> to ask us any questions you might have about the world of ecomm.</li>
</ul>

After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last time we’ve offered it, how we plan email campaigns to maximize revenue, and how the scope of email marketing can — and should — expand beyond retention. Show Notes: Get started with CTC’s Prophit System here. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last time we’ve offered it, how we plan email campaigns to maximize revenue, and how the scope of email marketing can — and should — expand beyond retention.
 
Show Notes:
<ul>
 <li>Get started with CTC’s Prophit System <a href="https://commonthreadco.com/pages/ecommerce-strategy" rel="noopener noreferrer">here</a>.</li>
 <li>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com" rel="noopener noreferrer">podcast@commonthreadco.com</a> to ask us any questions you might have about the world of ecomm.</li>
</ul>

Email: Not Just a Retention Play

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday &amp; Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor &amp; Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Business

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Email: Not Just a Retention Play

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