Who's teaching these obnoxious outreach tactics? Lead generation solutions (companies) play on your innate distaste for outreach while appealing to your ego to close more. They make promises of more appointments, qualified selling opportunities, and revenue (wins). They do all the hard work, so you can breeze in to make the close. Yet, when soliciting for their own business, their approach is often desperate and gimmicky. In this episode, Dan and Kiley break down what these so-called professionals do and provide an alternative that builds trust and engages your prospects – intro, purpose, the "give," and outro.