Welcome to another insightful episode of Gym Marketing Made Simple! In today's episode, we have the pleasure of hosting Nick Reyes, the Chief Revenue Officer of Push Press. 

Join us as Nick shares valuable insights into how Push Press handles negative customer feedback, emphasizing the significance of accountability and continuous improvement. He also distinguishes between requests from the ideal customer profile (ICP) and external requests, such as those from fencing studios using Push Press.

Nick advocates for gym owners to concentrate on addressing specific challenges for their ICP rather than attempting to cater to everyone. 

1:11 Handling criticism and improving customer experience

3:51 Identifying ideal clients and catering to their needs in fitness businesses.

9:46 North Star metric and its impact on gym success. 

17:01 Setting expectations for fitness success

20:01 Partnership, client types, and ideal customer profile in the fitness industry.

24:12 Building a successful software company focusing on team culture and growth.

29:27 Building trust and entrepreneurial mindset in a gym.

35:01 Entrepreneurship, gym ownership, and hiring.

Tune in for an enriching discussion!