We've all been there – a conversation seems to be going well, when one comment or question causes everything to shift. The energy changes, walls go up, and what seemed like a productive discussion grinds to a halt. What made things go south? In many cases, it's a lack of empathy.

In this episode of Breaking Sales, Dan and Pam dive deep into why empathy is the foundation of meaningful business relationships. They'll explore real examples of empathy in action, and how abandoning the empathetic approach can lead to disaster. They'll also discuss why even experienced sales professionals struggle to inject empathy into their conversations, and how this impacts their ability to build trust with prospects. This episode will challenge you to reconsider how you approach customer conversations and teach you how to create genuine connections that enable trust to flourish far more than a layer of superficial warmth would ever allow. Get ready to discover why empathy might be the most powerful—and most misunderstood—tool in your sales arsenal.