Empire Building

How is giving away money good for my business?

We hear about it all the time: corporate philanthropy, “doing well by doing good” – but why, specifically, is it great to give back to your community? We’re going to define strategic giving, talk about the six reasons generosity is actually good for your business, and some of the ways you can give back as a company.

Why Giving Back Is Good for Your Business:

1. Increases company morale
2. Improve brand awareness
3. Attract top talent
4. Appeal to younger generations
5. Increase sales
6. Tax deductions

Ways to Give Back:

1. Sponsor a charity event
2. Give employees time off to volunteer
3. Do a give-back fund
4. Make a donation for every sale or closing
5. Offer pro-bono services
6. Partner with a charity for ongoing events

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

Does this sound familiar? You really need to hire some help in your business, but there’s one annoying thing that’s causing you to pause: the thought of training. Let’s be honest, training is hard to do – especially when you’re already busy and you need help now. It can be hard to remember what we learned along the way, let alone how to pass our knowledge on to someone else. It requires you to step back and slow down. Let’s explore how to train successfully and as painlessly as possible.

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

As entrepreneurs, we often have our heads down. We grow because we are great at our craft, but rarely do we have a background in advertising, marketing, or self-promotion. When you start getting noticed in your field, many don’t know what to do with that attention. We’re going to talk about the importance of self-promotion, both as your business and as a person. It’s important to identify your superpowers, embrace them, and not be afraid to put them out there. We’re going to offer some tips for those struggling to promote themselves.

• Own your worth
• Be strategic
• Figure out your platforms
• Have a body of content

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

Self-care is not what you think it is. It’s not just wine, massages, and pedicures. It’s about making the conscious choice to build a life you don’t need to regularly escape from. You need to establish simple habits that create balance and health in your life. We’re continuing our discussion of those habits, based on the seven circles from “The ONE Thing.” Last week, we talked about your spiritual, physical, and personal lives. Today, we’re going to dive into your key relationships, your job, your business, and your finances.

1. Our spiritual life
2. Our physical health
3. Our personal life
4. Our key relationships
5. Our job
6. Our business
7. Our finances

Resources:

• Read: “The ONE Thing”

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

As leaders, we are constantly pouring into others: our teams, our families, our clients, and even our communities. But rarely do we take the time to fill ourselves up. If you don’t take care of yourself, you’re not going to make it anywhere. In this two part series, we’re going to touch on seven ways to approach self-care.

1. Our spiritual life
2. Our physical health
3. Our personal life
4. Our key relationships
5. Our job
6. Our business
7. Our finances

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

We all hit a point in life when we realize that we have to plan for our personal finances. It doesn’t matter how much you make; if you don’t have your spending under control, you’re going to run into problems. We’re going to talk about our wealth-building journeys and, whether you’re far along on your path or just at the beginning, we’re going to hit all aspects of the journey.

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

Diane Griffin is an international businesswoman with an insurmountable work ethic. Her drive for building and leading businesses combined with her desire to create endless opportunities for everyone around her is incredible. Not only does she play a major role in leading organizational strategy across multiple businesses with Keller Williams Realty as both a business owner and a coach, Diane has a passion for amplifying the voices and lives of women around the world. We talk about her upbringing, how she got into real estate, and how she learned the power of saying “no.”

Resources:

• griffinproperties.net

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

When a business relationship isn’t working out, it can be painful — both for the person who isn’t performing and for the business. Having someone, who may be right for your organization but in the wrong role, can be a liability for them as well as for the business. We want to create environments that support us and our teammates. So how do you ensure that everyone on your team is a good fit… and how do you get rid of someone who isn’t a good fit without firing them?

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

Most children growing up today are accustomed to both parents working, but back in the day it was traditionally the male who brought home the bacon and the female fried it in the pan. We’re well past those days — today nearly a third of American households have a female breadwinner. However, many of the other traditional dynamics haven’t changed: Women still do more childcare and housework than their husbands, and men still feel the pressure to be the breadwinner. There are ways you can have a healthy marriage and family and still be the primary breadwinner, and we’re going to walk through four important aspects that make it happen.

1. Respect each other
2. Get clear about finances
3. Align your goals
4. It’s not easy but it’s worth it

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media

If there’s one rule to life, it’s that change is the only constant. There will be disruption and there will be changes in your business. You have to learn to grow, motivate, and lead your team in the midst of change and disruption. Change often leads to fear, and your job as a leader is to alleviate those fears as much as possible. We’re going to look at what you need to focus on when change is happening and how to react to it.

Grow:

• Focus on revenue
• Protect your mindset
• Surround yourself with other leaders

Motivate:

• Communicate consistently

Lead:

• Freezing is not an option
• You don’t have to see the top of the stairwell to know the next step
• Check in with your people

Connect on Instagram:

• Seychelle Van Poole: @seychellevp
• Vija Williams: @viavija
• Sarah Reynolds: @sarahreynoldsoji
• Wendy Papasan: @wendypapasan

Empire Building is a production of Crate Media