Our conversation with Dr. Vinod Dasa remains one of our most popular through 80 episodes so far—and for good reason. In just 35 minutes, the orthopaedic surgeon and co-founder of Doc Social paints a crystal-clear picture of the healthcare industry's accelerated shift toward value-based care, perfectly hitting on how MedTech reps should be evolving alongside it. Join us as we revisit Dr. Dasa's blueprint for becoming a stronger consultative partner to the modern physician, who now carries a bigger target on their back than ever before.

In this episode, you'll learn:

• Why the industry has done a 180 on how we view patient care
• How physician incentives have changed and why that should influence your sales strategy
• Ways you can make your physician customers better through coaching and consultation
• The sales rep behaviors that need to change immediately

Plus, we dive into some MedTech sales do's and don'ts as told from the unique physician perspective.