Is your tech enterprise stuck in internal battles while startups are disrupting the market? We’re bringing back one of our top episodes where Geoffrey Moore, renowned author and advisor, dives into the dynamics of startup and established tech enterprises. His insights are based on decades of consulting and are highlighted in his pivotal works, "Crossing the Chasm" and "Zone to Win."

This episode remains highly relevant and popular for its deep dive into strategic company transformations and how businesses can effectively adapt and thrive in a rapidly evolving market. Geoffrey outlines the crucial strategies for maintaining momentum and the common pitfalls that even the most iconic companies can fall into.

 Revisit this insightful discussion, sponsored by Physician Growth Accelerator, and equip your enterprise with the knowledge to face both external threats and internal challenges head-on.

Join us to learn more about:

• Metrics for success in each of the 4 zones
• How to effectively move from the incubation zone to the transformation zone
• Challenges to overcome in the transformation zone
• Common mistakes iconic tech companies made before their downfall
• The role of acquisition in scaled transformation

Resources from this episode: 

• Get the free MedTech Talk Tracks for Action
• Crossing the Chasm
• Zone to Win

Social Media:

• Connect with Geoffrey Here
• Connect with Zed on LinkedIn
• Connect with Clark on LinkedIn