Can you put a price on perspective? Believe it or not, it's the most important thing you have to offer a physician. That's why this week we're revisiting our chat with Amy Smith, director of marketing at Neuros Medical, to shine a light once again on the strategic advantages sales reps can realize through practice observation and candid communication. As Amy puts it, MedTech reps can only level up their relationships when they learn to identify and convey the unique blind spots that threaten each medical practice's business operations. In one of our very first (and most popular) episodes, you'll learn the importance of building a 360-degree knowledge base of each medical practice and its key role, what to look for when it comes to patient experience and the patient flow throughout a practice, and how to ultimately become the outside eyes and ears that most physicians never knew they needed.

In this episode, you'll learn:

• Proven strategies for practice observation
• How to share uncomfortable feedback with your physician clients
• Why you're never as persuasive as when you commit to active listening
• The power of shadowing each team member in a medical practice for a day

Plus, we discuss why it's so critical to dive deep into the complexities and truly understand how a medical practice operates as a business.