Sophie Gibson shares that it's become very important in 2023 to have comprehensive structured data added to pages - It's no longer an 'added bonus' but will become essential to get ahead, because of Google's Generative Search Experience and the rise of AI requiring machine readable content summaries. This will mean you will need to add further markup than competitors and use additional fields within structured data , beyond what the online generators can create.

Talking points include:

- What does comprehensive structured data mean?

- Use additional fields within structured data - which ones?

- Information to add - founders in organisation schema (Founding, organisational)

- Meet the team pages - people, job title, accreditations

- What type of content is most important to mark up?

- How do you measure success?