Jess Joyce shares why it's essential that you're answering prospects' questions and pain points - with David Bain.

Discussion points include:

How do you know who your prospects are?

How do you know what their needs and pain points are?

How do you know you’re answering the right questions?

What data do you use?

Can you use all this data together?

What tools do you use?

What does that look like from a content perspective?

What does success look like?

Why take this approach over something else?