The design thinking process is an underutilized skill for salespeople.

Our guest today on Mental Selling is Ashley Welch, an expert in the design thinking process and Co-Founder at Somersault Innovation, here to help users become more customer-centric throughout the sales process.

Design thinking for sales requires a ruthless focus on the end customer, keeping them at the center of the process from the very beginning.

Hear our conversation as we discuss:

- The design thinking process in sales and becoming more customer-centric

- Getting salespeople to be more curious and thinking about their customer’s customer

- Meeting more complex deals and expanding buying committees with a more team-based selling approach

- Storytelling and how salespeople can make stories come alive and be more relatable for customers

More information from today's episode:

Ashley's LinkedIn Profile: https://www.linkedin.com/in/awelch1/

Somersault Innovation website: https://www.somersaultinnovation.com/

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