The IT Experts Podcast

EP 047 - Serving, Selling and Closing Online with Matt Elwell and Ian Luckett


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In this episode, he shared powerful tips on how to smash, destroy and kill any reservations, issues, and challenges that IT & MSP business owners have around prospecting online, how to talk to people online, and closing online. 

Matt shares how he believes that human-to-human interaction built within the structure, despite technology automation and marketing, plays a very bold part in sales, now more than ever. He and myselWef then continued to share how Sales is all about the service element.  

A lot will sell a product, but the big money is in the relationship built through trust. It is important to be clear on your company values and live by them as well.  

Matt then went on to give great tips on prospecting and connecting online. The key thing in prospecting is qualification.  

Matt and I then tackled optimising social media to create awareness for prospecting. We discussed how it’s important to be clear and obvious on what you want people to want from you. 

Then, connecting is a long strategy so it is important to make sure to have a conversation with somebody and ALWAYS have a logical next step. 

Both Matt and I dived into more tips, the dos and don’ts in the sales process, and the importance of having a script in closing. And one of the key things in closing especially online is to work harder than you ever did and make the close effortless for your clients. 

Matt highlights that Sales is simple, you just commit to understand it, commit to finding out what people need from you, then decide when you are a match and work to get the results. 

To say that this podcast episode is full of tips is an understatement. It is LOADED with not only useful but powerful tips to help you grow your IT & MSP business. 

You can access the other IT Experts Podcasts here –  https://innovatetosuccess.com/itega-podcast/ 

If you haven’t seen it yet, come and join our community in our own IT Experts App, where you can reach out to Matt himself for more tips, as he is part of our IT Experts Power Team in our IT Experts community with loads of videos and content from him for YOU. – you can check it out here –  https://bit.ly/ITE-COMM 

You can also get a free copy of Matt’s book, Open with a Close, The Twelve Point Guide to Closing More Sales here – https://www.eliteclosingacademy.com/owac-book-offer-website  

If we’re not connected already, let’s connect on LinkedIn, YouTube and over here at our website, innovatetosuccess.com 

Alternatively, you can drop me an email at [email protected] 

Until next time, you look after yourself and I’ll catch up with you soon! 

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The IT Experts PodcastBy Ian Luckett - The MSP Growth Hub

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