In a noisy world, reputation and perception have never been more important for salespeople. Buyers only have time for those who clearly and consistently articulate value and expertise.

So how do sellers create a mindset and approach that helps them build their brand on social platforms and create connections that will lead to more sales?

In this episode, Sam McKenna, CEO of #samsales Consulting, shares how salespeople can leverage LinkedIn to bolster your sales outreach and strategy.

**Additional resources from this episode:**

- Sam’s LinkedIn: [https://www.linkedin.com/in/samsalesli](https://www.linkedin.com/in/samsalesli)

- Sam’s Website: [https://www.samsalesconsulting.com/](https://www.samsalesconsulting.com/)

**In this episode, you’ll learn:**

- Why your LinkedIn network is your net worth

- Why LinkedIn can be more successful than cold email outreach

- How to fine-tune your sales outreach and messaging