The road to success in sales is paved with passion and purpose. Understanding your personal wiring as well as your customers’ leads to measurable results.

Most people understand this concept on a surface level but have a hard time being introspective enough to actually connect their passion with their work.

[Alaina Love](https://www.linkedin.com/in/alainalove/), speaker, consultant, and CEO of [Purpose Linked Consulting](https://thepurposelink.com/), shares actionable advice for aligning your passion and purpose with your work for optimized sales performance. She explains how authenticity and reflection allow you to build trust with your customers and teammates, and shares how to use the ten passion archetypes to foster lasting relationships.

**Additional resources from this episode:**

- Alaina’s LinkedIn: [https://www.linkedin.com/in/alainalove/](https://www.linkedin.com/in/alainalove/)

- Follow Alaina on Twitter: @workwithpassion

- Read Alaina’s book: *[The Purpose Linked Organization](https://www.amazon.com/Purpose-Linked-Organization-Passionate-Leaders/dp/0071624708)*

- Keep an eye out for Alaina’s upcoming book: *Permission to Be*