In this episode, Stacie sits down with Ashley Paggi, the creative force behind Ash Cascade Design. Ashley shares her journey from stay-at-home mom and graphic designer to successful surface pattern designer and business owner. Their conversation delves into the significant 'uh-oh' moment in Ashley's career involving a licensing lapse, how she navigated it, and the invaluable lessons learned. This episode is a must-listen for aspiring artists looking to build their audience and protect their work.

 

Today on Art + Audience:

• Introduction to Ashley Paggi: Ashley introduces herself, her business Ash Cascade Design, and her transition from graphic designer to surface pattern designer.

• Building a Personal Brand: Ashley discusses how her personal story and environment influence her art, emphasizing the importance of authenticity in connecting with an audience.

• Engaging an Audience: Tips on building an engaged audience through storytelling, brand photography, and intentional sharing.

• Navigating Licensing Challenges: Ashley shares a major licensing mishap, the importance of contracts, and how she turned a potential disaster into a learning experience.

• Advice for Artists: Encouragement to embrace mistakes, seek community support, and advocate for oneself in professional relationships.

 

Connect with Ashley Paggi:

• Instagram: @ash_cascade_design

• Website: ashcascade.com

 

Resources:

• In-Depth Contract Walk-Through with Jason Aquilino

• Get the free 5-day email course at artlicensingplaybook.com

 

Connect with Stacie Bloomfield:

• Subscribe, Rate and Review: Art + Audience Podcast

• Website: staciebloomfield.com | leverageyourart.com

• Instagram: @gingiber | @leverageyourart 

• Facebook: @ShopGingiber

• Pinterest: pinterest.com/gingiber