Video is an extremely effective but also extremely underutilized tool when it comes to educating our photography clients, whether it’s before they’ve hired us, when they’re getting ready for their session, or when it’s time to purchase products. Today we’re talking about that first part, and how we can use video to help get noticed by potential clients noticed, make our brands stand out from the competition, and book more of the right clients. I’m giving you a formula for what to say, how to record it, and where to post it once you’re done… all without requiring any special video or editing skills.

Show notes: thiscantbethathard.com/podcast/078

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