Discovering your true business purpose is the CRUCIAL foundation of your business, also known as IKIGAI. I only found out about this tool a few months ago and wish I had found it sooner. It is awesome and it is something YOU MUST do for your business if you haven’t already.

Knowing your true business purpose will enable you to create the four purpose pillars for your business:

1.Vision Statement
2.Mission Statement
3.Customer Promise
4.Establish goals/milestones

You MUST have these so you can know how to brand, how to message, what products to sell, how to price your products, when/where to market, and about a million other reasons. 

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