Running a clinic is about more than just great patient care—it’s about building a business that’s profitable, sustainable, and perhaps even scalable. In Episode 100 Part 2, we’re diving into the biggest business lessons from our first 100 episodes, featuring expert insights on branding and marketing, sales, and how to effectively build and lead a team. These are key takeaways that can transform your practice:

• Angie McGilvrey – Why PT should be positioned as a primary care profession and how branding & social media help drive that message.

• Jason Waz – The sales messaging for clinics, including how to craft a clear & compelling message that turns patients into lifelong advocates.

• Mark DeAnda – How to sell cash services effectively, create emotional connections, and transition to a hybrid insurance + cash model.

• Brian Gallagher – Why hiring and leadership is the #1 challenge in growing a business and how to create a thriving team culture.

• Greg Todd– The skills they don’t teach in PT school about business, marketing, and how to drive patient referrals.

• Jamey Schrier – The psychology of pricing & perceived value, including why patients will pay more for premium services when positioned correctly.

If you’re a clinic owner, PT, chiropractor, or entrepreneur, this episode is packed with real-world strategies to help you scale your business and maximize your impact.