Today we welcome producer, author, and storyteller Jude Charles to the podcast. Over the past 15 years Jude has produced documentaries and stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration - a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. In this episode we discuss the process of crafting your story and more importantly - if you're telling the right story to support your business and your brand.