Marketing shouldn't feel like a guessing game. Neil Trickett, PT, has helped over 1,000 clinics grow, and in this episode he breaks down exactly what separates top-performing practices from the rest. Whether you're trying to drive more new patients, improve retention, or build a referral engine, this episode gives you the roadmap.

In this conversation, we cover:

• The 3 pillars of marketing success for PT practices

• How to optimize your Google presence using SEO and AEO

• The underrated power of direct mail in a digital world

• Proven strategies for patient referrals and reactivations

• Budgeting for marketing—and knowing your true cost per new patient

If you want actionable insights from someone who's seen what actually works at scale, this is the episode for you. Pick one strategy, implement it, and start building real momentum in your practice.