In this episode, Matt Purcell dives into what it takes to move forward, even when the odds aren't in your favour. He explores why storytelling is crucial for a brand’s message, how to cut through the noise in a crowded market, and the mindset shift required to take action.. even when you don’t have everything figured out. Matt also breaks down why momentum is key and why most people overthink their first step.

As the founder of KYU Media, Matt has helped businesses create purpose-driven messaging while building his own journey from the ground up. His insights on branding, marketing, and personal growth are grounded in real-world experience, offering practical wisdom that can help you move forward, whether you’re launching a new project or figuring out what’s next.