What looks like overnight success is often decades in the making.

In this episode, we sit down with Nick Georges, Director of Growth at Wingmen — a global enterprise now operating with over 1,000 staff less than two years after launch.

But this isn’t just a story about scaling fast. It’s about the 20+ years Nick spent laying the foundation through deep relationship-building, patience, and relentless service — before the opportunity for scale ever appeared.

We dive into:

- The invisible years that built the man before the brand

- How to scale a service business without breaking culture

- The emotional cost of switching from PAYG to true entrepreneurship

- The philosophy behind Phase 1 (Profit), P hase 2 (Scale), Phase 3 (Protect), and Phase 4 (Tech)

- What it takes to lead with vision in a market that only values speed

- This is a rare look into the mind of a relationship-driven operator turned global builder — and a reminder that the work you do before the spotlight matters more than the spotlight itself.