You may have heard the marketing term "Value Ladder," and while the concept of encouraging new business with small offers that lead to progressively larger ones is pretty simple, translating that into a strategy for your photography business might not be. In this episode, I am talking about value ladders: how to build one in your business and how to make sure you don’t fall off.

LINKS

EP 003: The Importance of Trust

The Simple Sales System Masterclass 

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