I'm honoured to have Adam Bornstein as a first time guest. Long overdue, Adam is one of the industry's most influential figures, coaches, writers, and teachers of sustainable nuanced lifestyle and nutrition habits.

Adam answer why coaches will get a ton of value from reading his new book "You Can't Screw This Up", a book written to help the overwhelmed, frustrated, and confused end user. We talk about coaching, asking better questions, and communicating with our clients in a way that supports change.

Adam also answers why he's deliberately operated more behind the scenes rather than lean into aggressive forward facing brand development.

Enjoy this episode and check out Adam's new book out soon.