Have you ever looked up and realized you've been busy all week, but you haven't actually thought about your business? You're adding services, hiring, solving problems, staying booked and productive… but you're not innovating. And that's exactly how practices slowly become irrelevant. This minisode, pulled from Episode 103, is your reminder that CEO thinking time is not optional if you want to stay competitive. We're talking about what happened to Blockbuster, what Best Buy did differently, and why companies like Amazon and Netflix didn't just get lucky, they thought ahead. Innovation doesn't happen in the weeds. It happens when you step out of them. If your calendar is full but your vision feels blurry, this conversation is for you.

➡️ My Own Your CEO Status™ Masterclass is happening on February 24th from 6–7 PM ET – and it's free. I'll walk you through the mindset, leadership shifts, and systems your practice needs to finally run without you. Save your seat now and let's set you up for sustainable success this year.

Resources mentioned:

• Good to Great by Jim Collins

Some key takeaways from this episode include:

• Why CEO time is your real competitive advantage

• The leadership mistake that made Blockbuster obsolete

• What Best Buy understood about customer loyalty

• The difference between reacting and leading

• How to create innovation inside your practice

• Why adding services without foundation backfires

• What you can do right now to start thinking like a CEO

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program