CEO Conversations™: The Private Practice Podcast with Brandy Mabra

You're hitting your revenue goals, but your bank account tells a different story. Payroll feels tight, and even though you're technically "profitable," something's not adding up. Sound familiar?

In this replay, I'm joined by Nate Hendrikse, CEO and Founder of Navigator Bookkeeping, to unpack what's really going on with your finances behind the scenes. We're talking about common cash flow traps, pay structure mistakes that quietly kill your margin, and the financial rhythms every healthcare CEO needs to scale without sacrificing profit. If you've been avoiding your numbers, stuck in financial fog, or trying to grow without true financial clarity, this episode is your wake-up call.

Nate Hendrikse is the CEO and Founder of Navigator Bookkeeping, a financial services firm that helps healthcare business owners gain clarity, control, and confidence with their numbers. He specializes in simplifying complex financial systems so CEOs can lead with confidence.

Connect with Nate:

• Website

• LinkedIn

➡️Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Some key takeaways from this episode include:

• The surprising difference between being profitable on paper and actually having cash in the bank

• What healthy financial rhythms and cadences look like inside a thriving practice

• How to avoid the pay structure mistakes that quietly destroy profitability as you scale

• Why your numbers might be "right", but still lying to you

• What every healthcare CEO needs to do before hiring or expanding

Let me be real with you: your leadership will become the constraint long before you realize it. I've seen it with my clients, and I've lived it myself. In this replay episode, I'm unpacking why your mindset and leadership capacity have to evolve faster than your growth. Because staying in the weeds, holding all the bags, or waiting for a crisis to force a shift? That's what keeps your practice stuck. I'm sharing how I had to grow from leading a team of 3 to running operations across 20+ locations, and how the leadership skills that got me started couldn't carry me to the next level. If you're feeling stretched, frustrated, or like everything still runs through you, this is the wake-up call you didn't know you needed.

Some key takeaways from this episode include:

• How growth outpaces leadership without you realizing it

• The mindset shift from operator to empowered CEO

• Why doing more isn't the answer to scaling

• Signs that your practice has outgrown your current leadership style

• What it actually looks like to lead, not just run, your business

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

If you are ready to add six figures in profit and increase your revenue by 103%, my free Profit Playbook workshop was built for you. This 2-hour live workshop will give you 20+ hours back in your week, the leadership shift that drives revenue, and so much more. Learn more and register for the next workshop here.

If there's one word that encompasses what I want my clients to feel while running their private practice, it's freedom. Freedom to make their own schedule and take time off, freedom to be creative in how they scale their businesses, and freedom to make as much money as their hearts desire. In this episode, I'm sharing five concrete ways to make that happen in your own life and practice. If you've been feeling chained to your practice, and overwhelmed by a total lack of boundaries between work and life, this episode is for you!

Resources mentioned:

• Watch Ep. 54 - Choosing Core Values for Your Business That Feel Aligned With Your Life Vision

In this episode, I share:

• The #1 reason you're probably not feeling satisfied with your practice

• Creating a clear 3-5 year vision for your practice

• How to define what freedom looks like for you

• Designing a model calendar so you have control over your schedule

• The magic of my new A/B weekly schedule and systems

• Focusing on what you control (starting with your mindset!)

• Honoring the boundaries you've set for yourself personally and professionally

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

We all know how helpful data dashboards are, but manual reporting can be so time consuming that private practice owners just skip it altogether. Enter Tory Krone, AM, LCSW, a licensed clinical therapist, group practice owner, and co-founder of PracticeVital. With over 15 years of experience as a therapist and nearly a decade owning and operating Proactive Therapy in Chicago, Tory has seen just how hard it is for practice owners to access and understand the data they need to run a successful business.

That's why she started PracticeVital, the first-ever automated dashboard designed specifically to help group therapy practices better track and interpret their data. In this replay episode, she shares which metrics will drive revenue, why they matter, and how to look at data as empowering rather than emotional.

To start making data-driven decisions for your private practice, use code "Savvy" for $30 off your first month with PracticeVital today!*

➡️ The Profit Playbook Workshop is happening July 15 from 2-4 PM ET (FREE). If you're tired of being the go-to for every team question, decision, and fire drill, this workshop will show you where your practice is leaking time, energy, and profit. You'll learn how my clients are increasing revenue by 103%, adding six figures in profit, working less, and getting 20+ hours back on their calendars. [Save your seat now]

Some key takeaways from this episode include:

• Tory's story of starting a data dashboard company after running her own private practice for a decade

• Differentiating between marketing issues and clinical issues

• Strategies to increase patient retention and other revenue-driving metrics

• Treating your data as an empowering piece of information instead of an emotional source of fear

• The metrics you aren't tracking that will change the game for your practice

• Developing a mentality of facing problems head-on instead of hiding from those problems

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

When you're scaling your private practice, growing your team, and trying to keep provider schedules full, it can start to feel like your practice is taking over your life. Every question, every decision, every fire, every number, every team issue… it all finds its way back to your plate. In this replay episode, I'm revisiting the Four Freedom Systems, a framework I've worked through with clients inside Private Practice CEO™ to help them create more time, energy, profit, and breathing room in their businesses. I'll walk through the four systems every growing practice needs – CEO, marketing, money, and team – and share how each one supports a practice that can grow without keeping you stuck in the weeds.

➡️ The Profit Playbook Workshop is happening July 15 from 2-4 PM ET (FREE). If you're tired of being the go-to for every team question, decision, and fire drill, this workshop will show you where your practice is leaking time, energy, and profit. You'll learn how my clients are increasing revenue by 103%, adding six figures in profit, working less, and getting 20+ hours back on their calendars. [Save your seat now]

Resources mentioned:

• Ep. 35 - The Importance of Optimizing Your Website with Jessica Freeman

• Ep. 76 - Increasing the Lifetime Value of Your Patients So You Don't Have to Hustle for Sales

Some key takeaways from this episode include:

• Brandy's four freedom systems and how to improve each one

• Why all problems in your business tie back to CEO systems

• The metrics you need to track to evaluate your marketing systems

• The #1 thing successful private practice owners are doing to generate leads

• How mindset and emotions play into your money systems

• Why each freedom system supports you getting your life back from your practice

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Lately, I've been noticing a pattern. Someone needs a vacation and can't leave because the team depends on them. A maternity leave is coming and nothing has been delegated. An unexpected family situation happens and suddenly the business needs more support than it has. In this episode, I'm talking about what it means to stay ready so you don't have to get ready. We're looking at the leadership, systems, financial preparation, team accountability, and daily habits that help your practice stay steady when life and business shift. Readiness gives your business something solid to stand on. It helps you move through what comes next with more clarity, more options, and a lot less scrambling.

➡️ The Profit Playbook Workshop is happening July 15 from 2-4 PM ET (FREE). If you're tired of being the go-to for every team question, decision, and fire drill, this workshop will show you where your practice is leaking time, energy, and profit. You'll learn how my clients are increasing revenue by 103%, adding six figures in profit, working less, and getting 20+ hours back on their calendars. [Save your seat now].

Episodes mentioned:

• Ep. 137 - Sleep Strategies for Private Practice CEOs with Dr. Felicia Ivey, Founder of Sleep for Wellness

• Ep. 135 - Cigna Is Exiting the Marketplace | Here's What You Need to Know

• Ep. 100 - The Future of Healthcare | Are You Ready for the Shift?

Some key takeaways from this episode include:

• 00:00 - What it really looks like to build a business that can handle the moments you didn't plan for.

• 02:46 - A look inside the financial decisions that give your future self more room to breathe.

• 07:19 - Why seven-figure revenue can still leave a practice owner feeling stretched, unclear, and unsupported.

• 10:52 - What leaders often overlook when they think documented SOPs are enough.

• 14:28 - Why AI decisions in healthcare need stronger leadership before the tools ever touch the team.

• 19:36 - What your practice needs in place before a patient complaint becomes public.

• 20:45 - A look at the personal safeguards every CEO needs before life forces a business decision.

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Sleep is one of those things we all know we need, but actually protecting it through different seasons of business and life is where the real work begins. As practice owners and healthcare entrepreneurs, we're leading teams, making decisions, carrying stress, navigating motherhood, hormones, growth, money, and the pressure to keep showing up at a high level. That is why I asked Dr. Felicia Ivey, Founder and CEO of Sleep for Wellness, to come back to CEO Conversations™ and help us look at sleep in a deeper way. We talked about what sleep really does for your executive functioning, why Black women specifically need to pay attention to how sleep deprivation affects cognition, how cortisol and stress interrupt rest, and what we can do to build better sleep hygiene before we hit the seasons where sleep feels harder to come by.

Dr. Felicia Ivey is a sleep expert, occupational therapist, and the Founder and CEO of Sleep for Wellness, where she helps high performers improve their health, productivity, and performance through better sleep. Through her work, she teaches practical, research-backed strategies that help entrepreneurs, professionals, and parents build sustainable habits that support both personal well-being and professional success.

Connect with Dr. Ivey:

• LinkedIn

• IG

• Website

Free Resource from Dr. Ivey:

• Follow Dr. Ivey on Instagram and DM "CEO Conversations" to receive her complimentary Sleep Habit Tracker, a simple tool designed to help you identify areas for improvement and build healthier sleep habits.

Episodes mentioned:

• Ep. 29 - How Sleep Affects Your Practice's Bottom Line With Dr. Felicia Ivey

➡️ The Profit Playbook Workshop is happening July 15 from 2-4 PM ET (FREE). If you're tired of being the go-to for every team question, decision, and fire drill, this workshop will show you where your practice is leaking time, energy, and profit. You'll learn how my clients are increasing revenue by 103%, adding six figures in profit, working less, and getting 20+ hours back on their calendars. [Save your seat now]

Some key takeaways from this episode include:

• 00:00 - Why sleep quietly shapes the way you lead, make decisions, and sustain your business.

• 04:11 - What it really takes to build a sleep system before the stressful season arrives.

• 05:38 - A look inside the simple daytime habits that can support better sleep at night.

• 07:03 - Why sleep is an important business conversation for Black women leading at a high level.

• 24:45 - What private practice leaders often overlook about calming the nervous system during stressful seasons.

• 31:39 - Why that evening glass of wine may be affecting your sleep more than you realize.

• 38:05 - What your routine checkups have to do with your leadership, energy, and long-term sustainability.

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Your energy is part of your business model, whether you are treating it that way or not. As healthcare entrepreneurs, we are trained to put everyone else first, and that training follows us into business until we are exhausted, overwhelmed, and wondering why the strategy is not working the way we thought it would. In this conversation, I'm sharing the deeper realization that led me to create The Profit Playbook, why burnout in healthcare is predictable but still something we can take responsibility for, and how time, money, and energy work together when you are building a profitable practice. I'm also talking about protecting your best hours, prioritizing your health as a business decision, and the client results that prove self-care has a direct impact on revenue, profit, and leadership capacity.

➡️ My Profit Playbook workshop is happening on June 17th from 2–4 PM E.T. (FREE) – A two-hour deep dive into time, energy, and money management. If your practice still runs through you, I will show you where your profit is leaking and how to lead in a way that gives you your time, energy, and margin back. [Save your seat now]

Resources mentioned:

• Deep Work by Cal Newport

• Ep. 135 - Cigna Is Exiting the Marketplace | Here's What You Need to Know

Some key takeaways from this episode include:

• 00:00 - Why burnout in healthcare is predictable, even when we keep acting surprised by it.

• 01:02 - How years of putting patients and clients first can quietly train healthcare entrepreneurs to put themselves last.

• 06:40 - Why time, money, and energy have to work together if you want a profitable business that does not drain you.

• 07:53 - How to protect your best energy hours for the work, movement, prayer, or deep focus that helps you lead well.

• 14:56 - Why "control the controllables" starts with your health, your sleep, and the support you keep postponing.

• 16:36 - How clients saw revenue growth, six-figure profit increases, and more leadership capacity when they started putting themselves first.

• 17:55 - What The Profit Playbook will help you rethink about profitability, energy, women's health, and sustainable growth.

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Cigna is pulling out of 11 states, and 369,000 people are going to be impacted. In this episode, I'm talking through what this means from a business perspective, especially for private practice owners and healthcare entrepreneurs who are trying to build sustainable practices in an unpredictable healthcare economy. This conversation is about payer moves, patient access, contracts, cash flow, team impact, and the way healthcare businesses have to prepare before the next major shift happens. Whether Cigna directly impacts your practice or not, this is your reminder to look at your business through three lenses: you as the owner, the patients and clients you serve, and the team you lead. The practices that sustain through seasons like this are led by CEOs who know their numbers, understand their contracts, pay attention to the healthcare landscape, and build revenue models that can weather change.

➡️ My Profit Playbook workshop is happening on June 17th from 2–4 PM E.T. … and it's free. If your practice still runs through you, I'll show you where your profit is leaking and how to lead in a way that gives you your time, energy, and margin back – save your seat now!

Some key takeaways from this episode include:

• 00:00 – Why Cigna's exit from 11 states creates a ripple effect for providers, patients, and healthcare business owners

• 02:42 – What the broken healthcare system requires from practice owners trying to lead and make business decisions inside of it

• 04:01 – Why knowing your payer contracts can protect your practice from being blindsided by marketplace changes

• 05:26 – The three lanes every CEO needs to assess when payer shifts hit the healthcare landscape

• 06:38 – How payer cost containment can quietly create more administrative pressure for your practice

• 08:02 – Why cash-pay practices still need a backup plan when the economy starts changing patient behavior

• 12:13 – What practice owners need to change about their time, leadership, and business development to stay prepared

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

When you're building the next version of your private practice, your mindset shapes the way you lead, make decisions, and execute the strategy in front of you. In this replay episode, we're revisiting conversations around money mindset, profitability, vision, faith, and preparing yourself for the practice you say you want. You'll hear from me, Monique Castro, and Shawniel Chamanlal on what it looks like to balance purpose-driven work with sustainable compensation, stand confidently in your vision, and make decisions from faith and clarity instead of fear, scarcity, or exhaustion. If you're in a season of stabilizing, rebuilding, or preparing for your next level, this episode will help you get your mind right first so you can lead with intention and move toward growth with more confidence.

Episodes included:

• Ep. 23 - Are You Prepared For The Practice You Want?

• Ep. 14 - What Are You Sitting On?

• Ep. 79 - Embracing Unapologetic Success as a Private Practice Owner with Shawniel Chamanlal

• Ep. 72 - Finding Alignment in Your Practice | Balancing Purpose-Driven Work and Profit with Monique Castro

➡️ My Profit Playbook workshop is happening on May 20th from 2–4 PM ET and it's free. If your practice still runs through you, I'll show you where your profit is leaking and how to lead in a way that gives you your time, energy, and margin back – save your seat now!

Some key takeaways from this episode include:

• 00:00 – Why your mindset has to support the strategy you're trying to implement

• 02:42 – What purpose-driven practice owners need to understand about charging sustainably

• 09:05 – My story of trusting a bigger vision even when the investment felt scary

• 10:12 – How clarity around your God-given mission can shift the way you lead your practice

• 15:14 – Why halfway believing in your vision can keep you stuck in confusion and self-doubt

• 23:20 – What it really means to prepare for the practice, opportunities, and life you say you want

• 28:26 – How delegating the tasks you hate can protect the energy you need for bigger growth

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program