David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matter, and why a commitment to getting it right early on was essential to building credibility. David also shares how they intend to support coaches going forward plus some lessons on how to approach getting published.